Joana Montez

World’s first sundeck catwalk success – Daily Times

Janeiro 24, 2013

Famously known for turning England’s iconic London Tower Bridge and the world’s highest Petronas Twin Towers’ Skybridge into a phenomenal catwalk, entrepreneur and model Jessica Minh Anh made history again on Friday with the first ever fashion show on the sundeck of an international cruise ship. The highly anticipated J Winter Fashion Show, which took place on the luxurious Costa Atlantica at 3pm, showcased an exquisite combination of haute couture, bridal, swimwear, and high end ready wear collections from the UAE, Portugal, Lebanon, Russia, Italy, Hong Kong, Greece, and Vietnam. With the grand catwalk staged on the 70-metre sundeck overlooking Dubai’s skyline, the event redefined modern fashion show standards.

Adding sophistication to the grand catwalk, Jessica Minh Anh’s next collection of choice was the dreamy bridal series from Portuguese famous designers Joana Montez and Patrícia de Melo. Using light fabrics such as tulle, muslin and silk organza in the form of overlays, transparencies and frills, the 15 dresses moved away from traditional styles to show more distinguished cuts.

The show was followed by a VIP Networking Party at the famous café Florian on board, where fine Italian drinks and canapés were served. Exclusive guests, such as countries’ ambassadors, luxury brand managers, retail group directors, and famous international designers, experienced world-class hospitality from J Model Management and Costa Cruises while enjoying the delightful company of Jessica Minh Anh herself. With this addition to her excellent track record of continuous history making showcases worldwide, Jessica Minh Anh has become one of the most desirable fashion show organisers of the new generation. She is set to expand her seasonal catwalks this year to other major cities including Barcelona, Rio de Janeiro, Istanbul and New York.